💡 Research Paper Examples on Brand
- Abu Dhabi’s Brand as a Tourists’ Destination
This study determines how tourism in Abu Dhabi can be improved through the transformation of its image as a tourists destination.
- Social Media Marketing of the Brand Digiorno
Report concerns social media campaigns of the DiGiorno frozen pizza brand. It inspects and compares the company’s execution of marketing strategies on Twitter, Facebook, Instagram.
- The Use of Internet Advertising in Marketing: Impact of Pop-ups and Banners Get Raising Brand Awareness or Annoyance
This paper aims to determine consumers’ attitudes and reactions towards online web banners and pop-up internet advertisements.
- The Strategy of Enhancing Brand Awareness
This study investigates the strategy of enhancing brand awareness through associating it with popular activities, precisely motorsports, and its influence on consumer behavior.
- Saudi Airlines' Customer Service & Branding Strategy
The study offers a general idea of delivering quality service and successful branding strategy literature in the airline industry, taking Saudi airlines as the case.
- The Enhancing Brand Awareness Strategy
Brand awareness is the extent to which a brand associated with a particular product or activity is documented by prospective and existing customers positively or negatively.
- A Study on the Impact That Generic Brands Have On Organizational Profit Margins
The proposed research originated after several conversations with store managers at different grocery chains and a CVS drugstore owner.
- Pringles: Global Brand Marketing Research
The marketing plan offers an examination of the consumer requirements and markets in the snack industry and the execution strategy that P&G plans to use in launching a new product.
- Nordstrom Company: Brand Management
This paper discusses how can Nordstrom continue providing quality customer service and increase its brand loyalty.
- Cross-Cultural Luxury Brand Consumption
Given that luxury products are not purchased for individuals’ survival, why then do individuals and groups prefer the consumption of luxury brand products?
- The Influence of Branding on Social Norms and Stereotypes
This essay will seek to examine the role that branding plays in relation to the construction of social norms and stereotypes, particularly those related to gender and class.
- Branding Effects on the Singapore IT Industry
The objective of this dissertation is to understand and evaluate the functioning of different Singapore-based ICT companies from the perspective of brand management.
- Brand Name Matter in Making Rocky Mountain Chocolate Factory Competitive in the Market
In this study, the researcher seeks to determine the importance of the brand name in making Rocky Mountains Chocolate Factory competitive in the market.
- Brand Influence in China’s Hotel Industry
The review will synthesize literature on brand influence in China’s hotel industry and how they affect Chinese buying preferences and decisions.
- Apple Company’s Branding Strategy in China
Apple has been known as a successful organization, which has been performing well in the global economy environment and that has been represented in a variety of markets.
- Lululemon Brand Turning Lemons Into Lemonade
The paper discusses Lululemon. It is an athletic wear brand aimed at people who live active lives. Its objective is to promote a healthy lifestyle.
- Silence of Brands: Advertising for Luxury Products
The brand companies can organize the release of new stock papers exclusively under incomes of manufacture of emotions, or – packings.
- Brand Equity: Pabst Blue Ribbon and Stella Artois
Every firm wants to have a renowned brand name. It is agreeable that Pabst Blue Ribbon has established a better brand equity than Stella Artois.
- Integrated Marketing Communication and Brand Loyalty
This study will explore the literature on integrated marketing communication (IMC) to determine the impact of IMC activities on brand loyalty.
- Customer Engagement with Brands via Facebook
The study establishes the characteristics and the main factors which affect viable customers to be engaged with brands via Facebook.
- Creating Brand Equity
This paper presents the history of using brands and what is the significance of building a strong brand equity for your product or service.
- Wizz Air Firm's Marketing, Branding, Advertising
Wizz Air is a large European airline companies in the growing and turbulent low-cost airway market. It focuses primarily on building its expansions by saving any possible costs.
- Beats by Dre Brand Awareness and Perception
In the framework of brand awareness, it seems that Beats by Dre demonstrate significant results. Within the scope of brand perception, Beats by Dre also has notable achievements.
- Impact of Branding on Consumer Purchasing Behaviour
Discussions have identified branding as a powerful force or process that can have a great impact on consumer buying behavior.
- The Chinese Perceptions of Brand Equity on Hotels in China
The aim of this research study is to analyze the impact of brand equity on Chinese customers when they select hotels in China.
- Brand Personality: Hummer, Toyota Corolla and Mazda
This paper examines the place of brand personality in the motor vehicle industry with specific regard to three organizations Hummer, Toyota Corolla and Mazda.
- Marriott Corporation’s Luxury Brand Dining Options
A luxury restaurant means not only expensive food and the highest level of service but also the aura of choice, the history of the institution.
- Cisco Company: Brand Management
Cisco builds its brands depending on the changing expectations of its consumers. The company creates its brands in a business-to-business context.
- Bless Company Analysis: Integrated Marketing Communications and Branding
Bless offers its customers an excellent experience through well-organized delivery systems, a variety of healthy products, and a good customer interface.
- Zara, H&M, and the Gap: Brands Comparison
Zara, H&M, and the Gap fast-fashion brands' resources and capabilities are comparable, making them worthy competitors.
👍 Good Brand Essay Samples for College
- The Brand Selection and Factors Affecting Consumer Choices
There are a number of factors, which determine whether a person will purchase or not purchase a product or a brand. This paper gives an in-depth description of these factors.
- Consumer Brand Loyalty on Electronics Products
Consumer electronics manufacturers rely on the price, innovativeness of the products, and service quality for the creation and maintenance of consumer brand loyalty.
- Marketing: Brand Loyalty and Its Significance
A consumer who develops brand loyalty begins to find a positive appeal towards a particular brand and develops a certain trust in that brand.
- Companies’ Brands Advertising Strategies
The article “The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell” identifies companies that have used appropriate strategies to advertise their brands.
- Marketing, Branding & Customer-Brand Relationship
Branding is considered a significant subject in global business. The brand performs as the prerequisite factor for an organization’s creditability and reputation.
- The Role of Social Media of Consumers on Cars Brand Loyalty
This paper outlines the methods that will be used to obtain data regarding the role of social media of consumers on brand loyalty of cars.
- Accor Group's Brand Strategy and Position
This report reviews Accor Group's main strategies, which will all assist in its future development, and discuss the company's position in the Ansoff Matrix.
- Zara Brand's Market Segmentation
Zara mostly applies an undifferentiated form of market segmentation. However, the company still emphasizes young people due to their tendency to renew clothes at a faster rate.
- Volvo Company' Branding Strategy in Saudi Arabia
This paper is a political, economic, social, technological, environmental, and a legal framework analysis of Volvo in Saudi Arabia.
- Product Promotion: Brand Promotion in the Fashion Industry
Product promotion includes the importance of product design, consumer self-identification through the product's image, opinion leaders' involvement, fashion houses' personalization.
- Brand Story: Costco and Wal-Mart
The primary competitor of Costco is Wal-Mart, which is equally a global retail brand with a strong presence in the US and Canada.
- Concept of Brand Loyalty. Fundamentals of Marketing.
The concept of brand loyalty is not very difficult to understand, some people become loyal to a brand just because they think that there is no other better brand in the market.
- Branding: An Indispensable Marketing Tool
The purpose of branding is to make customers associate certain positive qualities with a product or service, encouraging them to prefer it to others.
- Arrid Brand: Environmental Scan and Industry Analysis
The report demonstrates Arrid's analysis, including environmental scan and industry analysis, and indicates the current brand's situation and its competitors.
- Brand Extensions and Conjoint Analysis
Brand extension is a marketing strategy where new products are launched into the market using an already existing, well-recognized brand name.
- Brand Positioning and Its Role in Business
Brand positioning is a pillar to the development of strategic management of an organization due to the integration of domestic and external administrative tools.
- Branding: Managing Brand Over Time
The challenges that companies encounter while managing their brands over time. The brand management strategies can be adopted to sustain brands for a longer time.
- Nivea's, Pepsi's, Nike's Visual Design in Branding
Visual branding uses images and colors to create a feel of the product or service. The colors are integrated with creativity, where one sees the image and feels the product.
- Chinese Luxury Market: Brand Architecture
All global brands share an inspired sense of style and quality. They have continually convinced the consumer that their product is worth the very high price they pay for.
- TESCO, Dunne Stores Company and Salisbury Branding Strategies Comparison
Product and brand management policies were introduced by some larger firms to build the qualities of the small firm into the advantages of the larger firm.
- Managerial Marketing. Branding and Company Image
The report highlights how sales and market share could be increased by tactfully engaging in branding activities and creating a company image that gains customer appreciation and loyalty
- Brand Is Everything
“Branding”, is like setting names for products. Nobody would set up in business or launch a new product without giving it a name.
- Mambo and Its Branding Strategy
The discussion of Mambo and its branding strategy shows that the brand itself is strong but lacks relevance, which makes the brand irrelevant to the target customers
- Brand Audit of Volkswagen: Brand Inventory and Brand Exploratory
The Volkswagen brand is based in Germany and is one of most the largest in Europe and attracts a lot of reviews and scrutiny.
- Branding and Brand Image
Branding has emerged as one of the most important issues of modern world. In fact, it influences a multitude of spheres, including marketing, society, and even psychology.
- Nike Company: Digital Marketing, Branding and Strategy
Nike should perform a thorough research of the traditions of the UAE, especially concerning clothing and the choice of appropriate attires for specific situations.
- Social Media Marketing: The End User’s Attention and Factors Affecting the Popularity of Brand Posts
Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio.
- Feathers Fashion: The UAE Brand in Saudi Arabia
In order for Feathers Fashion to open a branch in Jeddah in Saudi Arabia, the company will need to take a look at the local market and its key features.
- The Body Shop: Products Range, Shops, and Brand Image
The Body Shop is an English personal care and cosmetics brand with a clear social mission to avoid products that are produced unethically or tested on animals.
- The Concept of Branding: Strategic Integrated Marketing Communications
Branding is an important marketing tool for creating an impression and revealing the company's philosophy, values, mission, and vision of the future.
🎓 Simple Research Papers about Brand
- Brand Management Issues in Organizations
This paper discusses the questions related to branding and brand management by examining LLBean and Microsoft organizations and analyzing articles.
- Apple, Inc.: Brand Management
This paper aims to research the Apple brand in terms of Apple's legacy, its position in the market, and assessing brand success through an average user's eyes.
- Brand Critique For Walmart
Walmart has investments in Asia, Europe, Latin America and North America. The stores are spread out in 15 countries making it a multinational corporation.
- Branding and Social Responsibility
Corporate social responsibility is an important feature of corporate branding and corporate reputation management. Branding creates pressure for greater corporate social responsibility.
- Development and Management – Branding Strategy
The effective development and management of brands have become a major priority for all organizations of all sizes in different industries and markets
- Marketing Communications in Building Strong Brand Names
The paper investigates the views of different authors in assessing the role played by marketing communication in creating/building and sustaining a strong brand name.
- A Successful Brand: Product and Place Distribution
To create a successful brand that will be in demand in the modern market place which is full of different products, companies should develop a precise brand strategy.
- Chick-fil-A Brand Analysis
Chick-fil-A is an American company that operates in multiple states. The purpose of this paper is to identify the brand of Chick-fil-A and discuss its growth potential.
- &pizza Brand's Situational Analysis
The paper aims to examine an American pizza brand &pizza, using situational analysis and define its overall state and potential strengths and weaknesses.
- The Brand Space. Effective Brand Management
Mistakes that can be made by branding managers can be associated with incorrect positioning and accordingly the wrong level of control over the company’s brands.
- Wicked Laser Torches Branding and Product Marketing
This paper discusses the packaging, logo, and branding of Wicked Laser torches to understand the effectiveness of these three aspects of the marketing strategy of a product.
- Starbucks Branding: Importance of Organizational Management
The emphasis of the study will be on finding out how Starbucks uses internet marketing as a key instrument for its operational planning activities.
- Customer Satisfaction and Its Relationship With Branding
In order to make the customer happy and satisfied, the branding strategy of the company will be such which will individually cater to every customer’s demands.
- A Brand Transition Challenge
The case is about a brand transition challenge in a Manchester product. Brand transition is the changing of a brand name of an organization or the product for a reason.
- Red Bull Brand's Integrated Marketing Campaign
The Red Bull brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake Open, and the Red Bull Sharpshooters, among others.
- Volkswagen Emissions Scandal and Brand Reputation
The brand reputation of Volkswagen was hurt significantly as millions of its customers discovered that their vehicles were compromised.
- Meaning of Brand Equity in Marketing
Brand equity is the power and ability in the minds of the consumers to recognize a product then purchasing the product which leads to augmented sales and amplified profits
- Brands That Are About to Go Bankrupt: Diet Pepsico
Pepsico is a multinational organization in the US that manufactures, markets, and sells non-alcoholic beverage products such as carbonated soft drinks, cereals, and snacks.
- Branding as an Element in Marketing a Product or Service
Branding has got a positive social influence, as it results in increased consumer protection, because the consumers can associate the product or service with the producers.
- Teleflex Incorporation: Marketing and Branding Healthcare Product
The discussion in this paper entails an analysis of the marketing and branding of PICC lines by Teleflex Incorporation.
- Brand Loyalty from a Personal Perspective
This paper aims to research brand loyalty from a personal perspective, in particular, the Shea Cantu Butter as the author’s hair care product of choice.
- Chick-fil-A Fast-Food Network Brand Analysis
Based on customer demographic data, the paper analyzes the Chick-fil-A fast-food network and compares some data to compile an accurate picture of people’s preferences.
- Brand Awareness and Brand Associations
The essay discusses brand awareness and brand associations. Its purpose is to create an appreciation of these two concepts in brand development and management.
- Swatch Group's Brand Audit and New Positioning
Swatch Group is repositioning and rebranding its products due to the vast competition that it is facing from other dealers world wide.
- The Shanghai Tang Brand's Analysis
Regarding re-establishing the identity of Shanghai-Tang, the company has undergone significant changes, but the concept of the brand does not change radically.
- Burberry Group Plc – Iconic British Luxury Brand
The Burberry Group PLC is a renowned fashion house dealing with products such as sunglasses, fragrances, cosmetics, fashion apparel, and cloth distribution.
- Marketing Principles on Examples of One of the Most Popular Brands
Marketing is extremely important for companies with an established reputation as well as newly developing firms.
- Brand Activism and Green Advertising Relationship
This research focuses on analyzing the relationship between brand activism and green advertising by examining activity-based initiatives and a case of green commodity activism.
- Vaseline Product: Brand and Packaging Perspectives
This discussion focuses on Vaseline as the preferred product to use in brand and packaging perspectives. Vaseline is owned by Unilever Global Company.
- GAP Brand Audit: Strategic Brand Management
GAP applies a business model that can be described as cost leadership. This organization sells clothing and accessories.
✍️ Best Brand Essay Examples to Write about
- Functions of Branding
One of the main functions of branding, other than being just an identifier of a product, is that branding has become a medium of communication for the company with the customer.
- McDonald’s Brand Personality and Persuasions in the Fast-food Sector
McDonald’s audience is parents with young children, children, and teenagers, it creates offers and marketing promotions that focus on these groups.
- Gucci Brand's Web Advertisement Analysis
The recent ads that Gucci launched on the web stem from this notion of quality matched with trendiness, consumers it targets and the message it intends to convey.
- The Effects of Brand on the Product Quality
The paper discusses how a preconceived idea about a product's brand name affects a customer’s judgment on the quality of a product and the taste of the product.
- Aspects of Building Brands
Every profitable brand needs to conduct a strategic analysis before expanding. Analysis of strategies cannot guarantee a company's success.
- Importance of Branding to Organisations: A Case Study of Mercedes Benz
Branding is an important tenet of corporate management. This report demonstrates the importance of branding and Marcom tools using Mercedes Benz as a case study.
- Branding and Marketing Communication: Impact on Brand Equity
The paper outlines the context of the individual report by explaining the branding value for organizations and consumers and the relationship between Marcom tools and brand equity.
- Nike: Brand Touchpoints and the Customer Buying Process
The third touchpoint is an infographic or a table where Nike presents the advantages, which coincides with the stage of seeking alternatives.
- Value Creation in Luxury Brands Retailing
The paper analyses how luxury brands can create value through brand and retail experiences since the luxury brand stands outside a traditional marketing strategy.
- Gucci Brand and Target Market Analysis
Gucci is a very strong well-established brand with few weaknesses, but it exists in an environment that offers multiple threats.
- The North Face Company's Branding
The North Face Company has successfully used branding to enhance its image as a socially responsible outdoor sports company.
- The Animal Foodland Organization: Branding Strategy
This paper will focus heavily on the marketing and branding strategy of the Animal Foodland organization in its region of operation.
- Innisfree Cosmetics Brand's Marketing Plan
The marketing strategy for the South Korean cosmetics brand Innisfree was developed by carrying out situational analysis and formulating brand strategy using marketing instruments.
- Bottega Veneta Brand Evaluation
Bottega Veneta is a globally renowned brand, yet its performance could use a bit of a boost due to the need for expansion that the company has been experiencing recently.
- The Impact of Digitalization of Customer Experiences on Brand Value
This paper aims to investigate the impact of digitalization of customer experiences on brand value and customer value and to analyze the mechanism of brand management.
- Customer-Based Brand Equity Model of CareSuper
This report utilizes the CBBE model to provide the framework for discussing the strengths and weaknesses in the organisation's approach to creating brand awareness.
- Spotify Brand Reputation: Consumer Perception & Online Branding
What is Spotify’s brand reputation? 🎵 This research highlights Spotify’s online branding strategy. 💿 Read the paper to learn about Spotify’s brand value and decide whether it’s a good quality company. ✅
- The Brand Value of Apple
Among the many companies that have increased in the volume of operations and brand value, Apple occupies a significant place.
- What Constitutes a Good Brand Name
A good brand name should be memorable amongst its target customers, ease of remembrance can be attained by ensuring that the brand name is easily spelled and pronounced.
- Brand Perceptions Marketing: Harley Davidson, Naked Juice, and Tropicana Juice
This paper analyzes perceptions of 3 brands: Harley Davidson, Naked Juice, Tropicana Juice: what and how captures attention, sensory perceptions of the brands’ aesthetic values.
- Corporate Branding Success
Corporate branding refers to a form of branding aimed at making customers see the relationship between a corporation’s name and its entire advertising procedures.
- Organizational Culture, Brand, and Communication
The communication process can be described through the organizational culture theory, where a set of assumptions and beliefs within a unit determines comprehensiveness.
- Netflix Branding: Subscription Services Specifics
Netflix is a company that provides its clients with an opportunity to watch videos through live streaming. It has spread to many countries in the world through its subscription services.
- Emirates Airlines Company's Brand Equity
The paper provides a summary of Emirates Airlines' brand audit, which will provide a clear understanding of the company’s brand equity and how far it is being leveraged.
- SABIC Brand Role and Its Reception in Australian Market
The paper gives clear information on the possible reception of the SABIC brand in the Australian market and reveals the gap for entry and brand building for competitive advantage.
- How Logos Change the Perception of a Brand
Companies choose to eliminate logos from their brands because of market dynamics as they strive to increase sales.
- Integrated Marketing Communications and Brand Image
This article describes building and maintaining the brand image of any specific organization with the help of IMC tools, and finally to draw a proper conclusion for IMC.
- Social Media and Internet Advertising for Brand's Success
This paper aims to investigate the impacts of social media and internet advertising on the success of a brand.
- Brand Names, Brand Awareness, and Brand Positioning
This paper discusses the reviewing available literature sources and analyzing the current situation in the market of brand names.
- Samsung Advertising its Brand Using Pancakes During the Pancake Day
February 17, 2015 was the World Pancake Day, and thus a number of organizations took the day to advertise their brands.
📝 Brand Paper Samples for Your Inspiration
- From High Street to Luxury Brand
This paper will examine how the change has taken place from the high street to luxury while outlining the transformation from the past to the present.
- Globalization of the SK-II Brand
SK-II Brand has been said to concentrate on its core business through innovation, expanding penetration in developing countries and restructuring its existing business.
- The Taste Brand's Marketing Research
The marketing research proposal will focus on the Taste brand and the customers' perception of its taste and communication, positioning, brand image, and brand awareness.
- Local Brand and Unique Designs of Clothes
Since LOCAL offers unique designs of sneakers, and streetwear, the visitors can differentiate themselves from the crowd through non-mass market clothes and shoes.
- Launching the New Activewear and Sportswear Ranges: Branding Plan
Launching the new activewear and sportswear ranges for a fashion-conscious, urban crowd requires a proper plan for branding.
- Sustainability and Ethical Consumerism: Patagonia Brand
This paper presents an application of US clothing brand Patagonia's sustainability by supporting the need for ethical consumption that ensures sustainability is achieved.
- Leadership Brand Equity: Driving Economic Value
The article discusses the main problem of modern management that is the misunderstanding or even neglect of leadership brand equity.
- Marketing Concept and Branding Strategy
Most organizations are involved in the production of goods or services, with the main aim being to reach the targeted market and increase market share.
- The Coca-Cola Company's Personal Branding
Recently, branding has played a major role in promoting recognition. I believe customers want reassurance that they are using a safe product or service.
- Mass Market Shoes Brand's Customer Perception
The proposed marketing research targets evaluating customer perception of a new brand of shoes for the mass market.
- Brand Advertisement: Samsung
The brand maintains a constant pursuit of innovation and is ahead of market trends in both functionality and price/quality ratio.
- Innovative Brand of Tesla Inc.
The document offers in-depth research on Tesla Inc., an innovative brand that focuses on the creation of electric vehicles.
- The Concept of Brand Loyalty
The essay throws light upon the reasons why people become loyal to brands and how companies aim to achieve that goal.
- Zara Company's Multi-Brand Strategy and Risks
The review of the multi-brand strategy used by Zara and differentiate the apparent benefits and shortcomings of using such strategy.
- Brand Mission and Logo Kaptivate Kulture
The mission for Kaptivate Kulture can be formulated as follows: Empowering everybody to express individuality and uniqueness.
- Educare.com: Project Message and Brand Strategy
The positioning map for Educare.com can be placed into two dimensions that define the market of consulting and educational services: efficiency and customer-centric approach.
- Investigating the Process and Challenges to Building a Global Brands
This study will enable multinational companies to overcome the challenges faced during international branding, it will also create new opportunities for primary research.
- William Arruda and Developing Oneself as a Brand
Arruda is a charismatic motivational speaker who employs humor, exceptional energy, and passion in his presentations.
- How to Create a Brand Extension of Nokia Phones With Nokia I-Phones
Brand extension should be strategic and timely; when it ends to diluting of a brand. This paper discusses how to create a brand extension of Nokia Phones with Nokia I-phones.
- Alibaba Brand Image & New Strategy Analysis
What is Alibaba brand image? 📢 Alibaba, founded in China, is one of the leading and fast-growing e-commerce companies. 📈 This paper presents a powerful Alibaba brand strategic plan that can make the company more successful.
- East Coast Lifestyle Brand's Limited Edition Strategy
Independent middle- and small-scale local apparel brands seem to gain increasing recognition as the dangers of fast fashion become more and more publicly known.
- Co-branding Effects on Product Attribute Preferences
The purpose of the study is to elaborate on and clarify the link between co-branding and the product attribute preferences for a Motorola mobile phone brand.
- Michael Kors and Rag & Bone as Brands-Competitors
Despite the fact that Rag & Bone targets a more specific market segment than Sandro and Michael Kors, the brand still poses a threat to Sandro.
- Advertising and Branding in Cities
The symbolic construct created in the minds of the public is the psychological aspect, or brand image, and consists of all the information and expectations.
- Brand Building with Integrated Marketing Communication
The objective of an organization that uses IMC in its marketing communication strategy is to ensure that there is consistency in the advertisement message by the different media.
- Gucci Brand History and Development
The history of Gucci has spanned more than 95 years. It began in 1921 when the brand’s founder Gucci established a company that specialized in the production of leather goods.
- Personal Branding by Groskop and Arruda
Personal branding has become a trend and the debate about its importance has increased. Groskop (2008) and Arruda (2003) present their opinions about this issue.
- Airline Branding of Canadian Companies
In this assignment, I would like to discuss the logos of Canadian airlines and their loyalty programs, and ways to increase customer confidence.
- Farmers Trading Company's Brand Management
This report is developed for managing directors of Farmers Trading Company and aims to examine the specifics of brand marketing.
- Honey Monster Cereal Products: Brand Extension
Brand extension is one facet of brand positioning. Honey Monster has evolved from a product promoting mascot into a company banner due to its acceptability and popularity.
🌟 Brand Essay Templates to Improve Your Paper
- Unilever Company: Dove Brand Evolution
This paper shows how Unilever’s "Dove" brand delivers desirable results to the consumers by focusing on brand management concepts such as value, performance, brand equity, and resonance.
- Better Product Branding: Possible Impovements
In order to stimulate buyer’s response towards making a purchase, proper manipulation of the marketing mix is required.
- Pepsi Brand and Product Life Cycle
During its growth, Pepsi-Cola changed its name to only Pepsi to help differentiate it from its competitors. The brand has matured and now occupies a huge portion of the market.
- The Alternatives to Develop a Strategy to Strengthen the Brand
This paper will assess the possible alternatives to develop a strategy to strengthen the brand. First, people were interested in the brand because it combined innovation, technology, and pricing.
- Coca-Cola Branding, Mission, Vision and Values
A strong brand requires creative designing, careful planning and execution. Branding gives a quick identification to the product’s manufacturer.
- Destination Branding: Rome as an Italian Tourism Brand
The merits and direct challenges that affect destination branding have created the desire to develop brands that can market a destination as favourite tourism town or city.
- Positioning and Brand Management in Coca-Cola
In the case of Coca-cola positioning and brand management is the key point of the company’s sustainability and survival in the open market.
- Branding. Moral Emotions & Cause-Related Marketing Campaigns
Internet marketing and classical marketing can be divided into two categories. The first leads directly to a specific, measurable result, for example, to an increase in sales.
- The M&M's Brand Commercial Analysis
For a detailed analysis of the marketing campaign, a modern advertisement for the chocolate dragee brand M&M's was chosen.
- Personal Brand Attributes and Reinforcement
To continue to strengthen and develop your personal brand, you need to start with self-education and continue to study the core subjects.
- Sony’s Brand Strategy: The Effectiveness Brand Strategy in the Creation of Brand Value
Due to the measures that the management has in place, the Sony brand will continue to reverberate across the Electronics sector, but this can only be for some time.
- The Open Brand of Apple Inc.
The Company's website is user friendly and contains other online properties, which include Facebook where the consumers are able to like the page and be free to post any comment concerning the
- The Marketing Mix: Products, Brands and Their Distribution
This case involves thinking about the meaning brands have for consumers, the roles brands play, the views customers have of brands, and how products are distributed.
- Integrated Marketing Communications and Brand Building
The essay discusses the role of integrated marketing communications (IMC) on brand building and gives a detailed account of a company that has used IMC tools.
- Investigating the Process and Challenges of Building a Global Brand
This project aims to consider the role and place of branding in the modern concept of marketing in the international markets, select and classify the main management strategies.
- Tourism: Brand Image. The Importance of Image Marketing
This paper covers the importance of image marketing as means of overcoming competition, with more emphasis on tourism brand marketing and its impacts on Australia as a tourist destination.
- United Parcel Service's Brand Elements and Equity
One of the marketing examples provided in the chapter “Choosing Brand Elements is the case of the UPS, which is short for the United Parcel Service.