The use of television in election campaigns has been very instrumental in persuading voters to vote either way since the era of U.S President J.F. Kennedy. In fact, televised campaigns were later found to be the most powerful tool for not only reaching potential voters but also influencing their opinions on who to vote for. Now, in the case of televised debates between or among candidates, voters get the best chance to compare and contrast the election agenda of competing candidates at the same time. Voters are able to weigh both candidates and get an immediate evaluation of each one of them. As a result, they are able to make almost final decisions after such live debates.
In most cases, potential voters will critically analyze the speaker on the basis of eloquence in presenting his or her agenda upon being elected, in addition to the overall personality. It is therefore important to note that such live debates are crucial in swaying the voting patterns. Most women and youthful voters are more likely to be influenced by such debates. On the other hand, though, a small fraction of voters may not be swayed at all by such televised debates, and they are more likely to maintain a firm decision on the choice of candidate they had settled for at an earlier date. I personally would not be moved by a televised debate as far as the choice of a candidate or party is concerned.