During the last several years, big data analytics has been identified as a significant business concept in the field of the global economy. Big data means a variety of information that could influence the development of organizations and the people in them. It may shed light on different market trends, customer interests, sale conditions, and other hidden patterns that determine decision-making and problem-solving. Its analytics is not an easy process, and the opinions of experts are usually required to complete this task. However, as soon as all steps are properly taken, and the staff obtains the required information about people and processes, big data analytics becomes a serious competitive advantage for many companies. In the majority of online sources, researchers admit that big data is an effective change driver for all types of modern industries, including finance, banking, health care, transportation, e-commerce, education, or telecommunication.
The necessity to gain a competitive advantage is a goal of today’s organizations. It is a good opportunity to identify new statistical algorithms, structural models, and performance systems in terms of which people have to work, cooperate, and develop services and products. For example, in the healthcare sector, medical employees may use big data obtained from people and applications in order to find credible evidence, save time, and analyze patients’ conditions within a short period of time. The creation of visual data for doctors, nurses, and patients is a competitive advantage for hospitals. Another example can be observed in the communications industry, where organizations analyze big data about their customers, predict their behaviors, and offer expected experiences. In fact, similar examples influence the work of people in different industries, and big data’s advantage cannot be ignored.