Technology strategies are tailored to the use of information technology and other resources to fulfill the objectives of an organization (Tune, 2017). The businesses operating in the high technology industry rely on technology as the basis of their business model. Since technological developments can happen relatively quickly, for instance, one can compare an installation of new software within an organization and new machinery at a plant – the latter will be a lot more time-consuming. Additionally, Tune (2017) argues that such a strategy creates alignment between the goals and objectives of a company and information technology that can be used to achieve those. Therefore, the fast pace of changes that happen in technology-driven industries requires companies to develop strategies that will help them implement changes and manage their approaches to information technology.
Tune (2017) presents an example of HMRC, a United Kingdom-based organization that works on taxes, customs management, and governmental payments and aims to employ innovative technology to enable the implementation of digital tools for the collection of taxes and provision of payments. The HMRC’s (2016) statement begins with the broader context that explains organizational operations. In it, the main goals of the organization and its operational activity are outlined. In the next section, HMRC (2016) emphasizes its aim to introduce digital technology that will improve the efficiency of payments for the citizens. This includes new platforms such as the taxpayer management system and an explanation of how it will be established, the cost reduction effect, and security.
Another example is Apple, which operates in the high-technology industry and requires innovation to sustain its competitive advantage. The organization’s general strategy includes the development of augmented reality (AR) and virtual reality (VR) technologies (Business Insider, 2017). Hence, the technology strategy of the company must align with this innovation and include the facilitation of AR and VR. The type of software, number, and professional experience of programmers, physical and financial resources that are required to address this technology are outlined in this strategy. Additionally, Apple’s technology strategy must consider the overall organizational practices of using information technology and plans for specific divisions.