This report is about Washington State Mountaineers, a baseball sporting event. The report seeks to evaluate prospective productivity and achievements of the venture to both the competitors and the spectators. Normally, for any sporting event to be considered a success, it calls for a sound organization devoid of anomalies in every facet of the event. The height of success or the depth of failure of an event is determined by the wits of the Events Manager (Beech, 2006).
Therefore it is improbable that the events manager should have superb management skills to ensure a smooth and pleasant event. The Events Manager should assess all the fundamental factors that sum up the successes of an event. The Manager ought to do the budget because any business undertaking needs to be lucrative by the end of the day. He/she should come up with an intensive structure of the organization which should be flawless, covering every aspect of the activities in place (Beech, 2006). He should plan meticulously looking at the societal needs as well as the ecological impacts of the event (Chelladurai, 2001).
In a nutshell, this paper will look at event analysis, marketing, planning, production, and event evaluation. These outlines will best guide us in exploring the potential profitability and success of the event at large.
A report on the potential profitability and success of the Washington State Mountaineers event.
In an effort to manage a successful event, the Facilitators and Events Manager with sound management skills should carry out an event analysis. He/she should have an insight into the objectives of the event, the expectations of the targeted market, and its potential to achieve its aim. It, therefore, follows that an Events Manager should be conversant with the SWOT analysis which is basically an acronym denoting; Strength, Weaknesses, Opportunities, and Threats at hand (Bradford, 2001).
As the Manager of the event, he/she should explore all the attributes that would make the event achieve its goals. The Manager should look into the factors that may hinder the success of the event and how to avoid or mitigate them. He/she should look at the central factors at his/her disposals that are beneficial to the event and that he/she can capitalize on. The Manager should look at the injurious factors posed by other players in the same field and also any other physical or natural barriers to his/her success. It basically follows that the success of this event is dependent on how the Manager optimizes the strengths, weaknesses, opportunities, and threats of the event (Bradford, 2001).
For any event to be a success, it must exploit its potential to attract a great multitude of both the competitors in the event and the spectators notwithstanding. This can only be achieved by effectively coming up with a superb advertisement and highly skilled marketing maneuverability. The Manager should know what he/she wants to achieve while advertising. Is the advertisement aimed at achieving acquaintance about the event, gaining funding, or acknowledging the sponsors?
Awareness can be achieved through outdoor advertisements using billboards and giant balloons (Westerbeek, 2006). Advertisements can also be done through the use of electronic devices; through televisions, radios, and also the project’s website (Beech, 2006). A perfect advertisement will attract a majority of people thus increasing your market score. The Events Manager should note that a greater market score will translate to better profits.
After effectively advertising the event, it is vital that well-organized planning of the event is done to enhance the smooth flow of the activities. As an Events Manager, it is essential to know the 5 ‘W’s. This is an acronym answering questions relating to ‘Why’, ‘What’, ‘When’, ‘Where’, and ‘Who’ (Westerbeek, 2006). The ability of the Events Manager to tackle issues arising from the 5‘W does determine the success of the event. Effective planning will enable the Manager to come up with a calendar of the events in a systematic manner. This will enhance the efficient flow of activities and thus, the success of the event (Westerbeek, 2006).
After successfully staging the event, an evaluation report on the same is equally significant to know if your objectives have been achieved. This can be done the following day (Beech, 2006). This appraisal will be important when organizing another event in the future since it will show you your weakness and strengths (Beech, 2006).
In a synopsis, the degree of success of any event basically lies in the ability of the Events Manager to analyze the market and plan the event. The Events Manager’s wisdom in handling these core factors will determine his/her success as a manager. Perfect management skills will translate to quality events thus greater profits.
Beech, J, and Chadwick, S (2006). Business management. Journal for Public relations and promotional culture 32 (2), 386-394.
Bradford, W. (2001). Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast! Delhi: Kathak and sons publishers. Print.
Chelladurai, P (2001). Managing organizations for sport and physical activity; A Systems perspective. Barb House, London. Print.
Westerbeek, H. (2006). Sports & Leisure Industries; Sports Business and Finance: Tourism Industries. 4 Park Square, Oxfordshire: Taylor and Francis. Print.