From a social perspective, mutual benefit is a norm of the response to positive behavior with another friendly approach. People tend to be nice and cooperative in reaction to a welcoming approach but nasty and cruel when responding to a hostile occurrence. Communicative action theory underscores the contrary opinion involving the occurrence of daily communication, which incorporates the application of language, institutional arrangements generated by modernity, and actions regarding intended objectives and coordination. Mutual gain results in people continually creating different relationship aspects. For the establishment of capitalism and democracy to occur smoothly, they should happen together with numerous cultural facets that guarantee proper functioning. Contract, prosperity, and economic gains mainly should be suitably interlinked with reciprocity, ethical obligation, confidence, and duty. Exploiting one’s benefits is reliant on having others who seek the rewards they provide. Reciprocity and maximization of gains typify all relationships.
Under the social exchange theory, following norms gives an individual social standing in a group that underscores gains, rights, and status. This is a form of exchange that is controlled by norms that emanate from connections involving personal and inter-reliant groups. For example, assistance from children has been established to be the reciprocation of the investment realized by parents in the education and development of their offspring. Another example entails salespersons providing free items to customers and prospective clients with the expectation that they will return the favor by buying other commodities or services. The third instance entails leaders/organizations giving consideration and counsel to new followers in exchange for constancy in support and decision-making. Social exchange practices emanate from interpersonal connections and emotional dispositions. Interpersonal associations promote reciprocity hence seek to encourage a balance between gains provided and improvements obtained.