Cirque du Soleil is undoubtedly an incredible phenomenon of modern time that also continues to be an extremely prosperous theatrical production in comparison with the whole entertainment industry chronology. Moreover, this organization is one of the most successful international businesses that made his creator, Guy Laliberté, a billionaire starting from being just a street actor (History, 2019). Since its creation in 1984, there have been different periods in the development of the project (History, 2019). Thus, there are various grounds and reasons for Cirque’s prosperity. Many factors are also affecting its work and development, some of which will be mentioned in this speech.
First of all, it is vital to mention how the major five drivers of globalization influenced Cirque du Soleil. The political aspect of globalization, including international laws, made global markets available to the organization and allowed Cirque du Soleil to enliven even more. At the same time, market factors resulted in a situation where franchising started appearing and later spreading on the shows (Ghazzawi, et al., 2014). Concerning the cost driver, it is vital to highlight that due to globalization, expenses on the organization grew rapidly as the ability to move around the world and pay high salaries to the workers emerged. There is no doubt that technology has assisted the work of the organization in many ways, as well as made it easier for the circus to overcome numerous difficulties. While talking about competitiveness, globalization was no burden to the development of Cirque du Soleil. Nowadays, the closest competitors of the organization are Feld Entertainment and Shubert Organization (Ghazzawi, et al., 2014). Therefore, the main drivers of globalization have affected the work of the circus in various ways. Nonetheless, the impact of such factors as competitiveness, technology and cost has mostly been positive.
Throughout the history of Cirque du Soleil, many have wondered how it has achieved such incredible success. There are several main reasons for that, first of which is the uniqueness of the whole idea, actors, and concepts of the shows themselves. Second, it is the organization’s client orientation because the marketing team always does research concerning the preferences of the audience while planning a new show (Ghazzawi, et al., 2014). Last but not least, there are the strong leadership and close teamwork that seek to be essential in the work of Cirque du Soleil. What also needs to be touched upon is the way these shows transcend cultural differences between the countries. The fact is that the show in every country changes a bit, following local cultural peculiarities to attract the audience and show people something more meaningful than a classic circus.
Cirque du Soleil needs to be a good corporate citizen as it helps to maintain the image of the organization around the world. Such an approach also confirms that Cirque du Soleil is the best and most professional circus in the world. To maintain its quality of a good corporate citizen, the organization keeps cooperating with its sponsors, clients, affiliates, and businesses (Rantisi & Leslie, 2015). Cirque du Soleil is also involved in some charity work and special programs, the aims of which are to teach children from developing countries on how to perform in a circus.
On the whole, Cirque du Soleil is a unique, highly professional, and successful organization. Throughout its existence, the main factors of globalization have had various effects on its work, most of which were positive. Among the causes of the organization’s success, there is its uniqueness, client orientation, strong leadership, and close teamwork. Cirque du Soleil is also a good corporate citizen, which once again confirms the deserved title of the best circus in the world.
Ghazzawi, I. & Martinelli, T. & Palladini, M. (2014). Cirque du Soleil: An innovative culture of entertainment. Journal of the International Academy for Case Studies, 20(5), 23-46. Web.
History. (2019). Cirque du Soleil. Web.
Rantisi, N. & Leslie, D. (2015). Circus in action: exploring the role of a translation zone in the Cirque du Soleil’s creative practices. Economic Geography, 91(2). Web.