The Marketing of Hospitality and Leisure Experiences focuses on how to apply the principles of marketing in the international hotel and restaurant industry (Scott & Laws, 2009). The article provides useful information to students, scholars, and stakeholders in the hospitality industry. As such, the article offers several examples and cases, which illustrate how the international hotels and restaurants can apply marketing principles to increase their sales (Scott & Laws, 2009). The article stresses on contemporary matters such as reliable marketing, corporate social accountability, and affiliation marketing. Similarly, the article illustrates how technology is changing how marketing is undertaken and perceived in the hospitality industry. In addition, the article portrays the idea of the experience economy and analyses subjects of dispute in the hospitality literature with respect to the idea of experience (Scott & Laws, 2009).
After reading the article, I noted that with the appropriate adoption of the five principles of marketing international hotels and restaurants can overcome numerous challenges associated with the international markets. Through the article, I recognized that marketing challenges are the major issues faced by the international hospitality industry. Therefore, all the restaurants or hotels preparing to venture into the international market must be ready to overcome the challenges by adopting and implementing the right marketing principles. Similarly, through the article I noted that advances in technology have enabled international hotels and restaurants to reach to a wider market. I believe that if international hotels adopt latest technology such as the use of social media they would be able to reach to a wider market both locally and internationally. In this regard, I recommend that the article be read by the hotels facing numerous marketing challenges in the international market.
Religious Needs in the Tourism Industry focuses on the impact of various religions on the hospitality food services (Weidenfeld & Ron, 2008). The article asserts that with increased competition international hotels and restaurants are continually searching for new clients and means of outwitting their rivals. Based on this, the article suggests that religions of their prospective clients have proved to be precious and essential parts of the clients’ orientation. In the article, the authors offer the significance of meeting clients’ religious needs to enhance the satisfaction of clients (Weidenfeld & Ron, 2008). Through this, they highlight on various empirical findings conducted on the topic. For instance, a case study about the religious requirements of international tourists is analyzed in the article (Weidenfeld & Ron, 2008). In general, the article asserts that clients’ religious needs comprise an autonomous area of research and that meeting these requirements in the international hotel and restaurant industry should be given a priority in the marketing procedure. The article points out that when coming up with a marketing strategy, accommodation industry should focus on the travelers’ religious needs and priorities.
After reading the article, I noted that various religions have had an impact on the hospitality food services. In my view, the above article is very useful for the international hotel and restaurant stakeholders who want to market or expand their services in diverse religious regions. From the article, I noted that international hotels and restaurants could enhance their earnings by ensuring that their food services meet the religious needs of their clients. I believe that if international hotels and restaurant offer varied foodservices to meet the expectations of all religious groups, they would be in a position to attract tourists that are more diverse.
Making a Career of It? Hospitality Students’ Future Perspectives: an Anglo-Dutch Study focuses on the future development and career opportunities in international hospitality foodservice and hotel management (Jenkins, 2001). The major objective aim of this article is to encourage students to pursue courses in hospitality and hotel management with the aim of seeking employments in the well paying and ever-expanding industry (Jenkins, 2001). Through this, the article introduces students to what they expect to explore in the field of hospitality. Similarly, the article highlights on the sectors that are most appealing to students who have just graduated from their colleges (Jenkins, 2001). The article ends by exploring subjects concerning to the image of the sector and the growth of hospitality programs of study (Jenkins, 2001).
With respect to the above article, I noted that it is very essential for students to understand the future development and career opportunities in international hospitality foodservice and hotel management. With appropriate knowledge, students can make informed decisions on what they can specialize in the industry. Similarly, I noted that the article helps students to postulate where they would be after graduating from their colleges and possibly several years after their first jobs. I believe that if students are appropriately informed about international hotels and restaurants’ expectations, they will equip themselves with the right knowledge and skill while they are still in colleges. Through this, they would be in a better position to tackle challenges associated international hospitality industry in the future. Equally, the article can be useful to stakeholders who are interested in knowing about the future growth of hospitality industry.
References
Jenkins, A. K. (2001). Making a career of it? Hospitality students’ future perspectives: an Anglo-Dutch study. International Journal of Contemporary Hospitality Management, 13(1), 13-20.
Scott, N., & Laws, E. (2009). The Marketing of Hospitality and Leisure Experiences. Journal of Hospitality Marketing & Management, 18(2-3), 99-110.
Weidenfeld, A., & Ron, A. S. (2008). Religious Needs in the Tourism Industry. Anatolia, 19(2), 357-361.